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How Aussie start-up goCatch plans survival against Uber

JOHN MCDULING | 25 AUGUST 2015

Australia is desperately trying to foster a vibrant, viable start-up culture.

However, creating the types of companies that will dominate the future of commerce from a country like Australia is no easy feat.

Take Sydney-based taxi booking app goCatch​​, which is backed by some of the country’s most prominent investors, including Alex Turnbull (the son of federal Communications Minister Malcolm Turnbull), Seek co-founder Paul Bassat, small cap fund manager David Paradice, Square Peg, a technology venture capital firm backed by billionaire James Packer, and Tank Stream Ventures.

Last week, goCatch hit a significant milestone: more than 2 million taxi rides have been ordered using the app.

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Call to free up taxi limitations

DAVID WASHINGTON | 5 MAY 2015

Taxi booking innovator GoCatch has supported a State Government review of the industry calling for the removal of “expensive” regulation and the freeing up of types of vehicles allowed to operate as taxis and chauffeured GoCatch – an app that allows passengers to book directly with taxi drivers – is used by about 900 taxi drivers in Adelaide, allowing them to take bookings outside the normal taxi network systems.

The company’s Sydney-based CEO, University of Adelaide graduate Ned Moorfield, said he welcome the wholesale review, exclusively reported by InDaily last week.

He said taxis were one of the least customer-focused industries in Australia and a shake-up was needed.

Moorfield was particularly critical of South Australian regulation, which he said imposed unnecessary costs that were passed on to customers.

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Ned Moorfield, CEO & Co-Founder, GoCatch

OMNICHANNEL MEDIA | PUBLISHED: 20 MARCH 2015

This week OmniChannel Media caught up with one of Australia’s leading innovators in Ned Moorfield, CEO from the Australian taxi booking service GoCatch.

As governments grapple with what to do about the contentious issue of ride sharing, goCatch, the first entrant into the Australian taxi app booking market, continues to go from strength to strength in the $5.4 billion taxi market.

In this interview Ned explores the core principles of disruption and showcases how GoCatch has helped to bring the taxi industry into the 21st century. Ned also provides some unique insights into the role of regulators on industry and business, suggesting that regulators should not create barriers to entry.

Ned co-founded goCatch in 2011 because he wanted to use innovative technology to shake up a stuffy industry. Ned graduated in Computer Systems Engineering at the University of Adelaide. He then went on to Canada, Germany, England and Ireland, where he worked in advanced manufacturing and investment banking before returning to Australia in 2006.

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Race on for technology-age taxi dollars

FINANCIAL REVIEW | PUBLISHED: 20 OCT 2014 00:05:00


On Friday, some of the country’s most successful entrepreneurs and rich-list families backed an equity raising of taxi booking and payments app goCatch in the race to “break apart” the country’s powerful $5.4 billion taxi industry.

Some of the backers of the business include billionaire family the Kahlbetzers, the Millner family, fund manager David Paradice, Malcolm Turnbull’s son, Alex, and Square Peg, a technology venture capital firm backed by James Packer, Seek co-founder Paul Bassat and the billionaire Liberman family.

In a confidential presentation, goCatch’s goal was simple: to capture a “dominant share” of the taxi market. It was a shot across the bow to incumbents. The company told investors: “goCatch is breaking apart the Cabcharge network model and redefining how the industry works.”

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Taxi app goCatch teams rich-list backers to take on Cabcharge

SMART COMPANY | MONDAY, 20 OCTOBER 2014 1:33

A taxi booking app backed by the likes of Paul Bassat and James Packer has raised around $5 million over the weekend in a bid to further disrupt Australia’s $5.4 billion taxi industry.

The goCatch app allows users to book nearby taxis and track their progress via GPS. Co-founder and chief executive Ned Moorfield told SmartCompany the latest equity round, which brought on a range of new shareholders, will help the business “get on with scaling up in a much bigger way”.

“The funds will be very much constructed on the growth of the business, building up our marketing capabilities,” he says.

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goCatch Is Making It Cheaper For Customers To Pay For A Taxi With A Credit Card

BUSINESS INSIDER | MAY 9 2014, 2:20 PM

Taxi booking app goCatch has dropped its credit card payment surcharge to five per cent, the same maximum rate recently mandated for all cabs in Victoria.

The co-founder of the app Andrew Campbell says it is time for other companies in Australia to reduce their surcharge rate, saying the industry had been given “long enough” to become used to the idea.

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NSW taxi reforms allow mobile apps such as Uber, goCatch and ingogo

 BUSINESS REVIEW WEEKLY | PUBLISHED 09 APRIL

The NSW government will allow consumers to use mobile applications such as Uber, goCatch and ingogo to book taxis for the first time under proposed changes to the state’s taxi laws.

State Transport Minister Gladys Berejiklian says changes to passenger transport laws to be introduced in state Parliament this year would remove the legal grey area which third-party booking apps have been operating under to date. “We have already seen how real-time information on mobile phone apps has completely changed the ­customer experience on other modes of public transport, and it is time to modernise this out-dated taxi-booking process,” she says in a statement.

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goCatch – breaking the taxi rules for all the right reasons

WHATECH | TUESDAY, 01 APRIL 2014 16:53

Market leading taxi booking app, goCatch, is now providing Australian taxi passengers with greater certainty about when they can expect their next cab to arrive.

A technological, algorithmic breakthrough has allowed their software developers to build a colour coded alert system for passengers, which accurately predicts the relative busy-ness at the time they’re booking a taxi.

goCatch is a multi-award winning free smartphone application that connects passengers directly with taxi drivers allowing customers to book and pay for a cab with ease and certainty every time.

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goCatch – breaking the taxi rules for all the right reasons

Market leading taxi booking app, goCatch, is now providing Australian taxi passengers with greater certainty about when they can expect their next cab to arrive.
A technological, algorithmic breakthrough has allowed their software developers to build a colour coded alert system for passengers, which accurately predicts the relative busy-ness at the time they’re booking a taxi.
goCatch is a multi-award winning free smartphone application that connects passengers directly with taxi drivers allowing customers to book and pay for a cab with ease and certainty every time.

https://www.whatech.com/managed-it-services/press-release/19412-gocatch-breaking-the-taxi-rules-for-all-the-right-reasons

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